INFLUENCE OF NEWS MEDIA ON THE POLITICAL BEHAVIOUR OF WOMEN IN KERALA
S GAYATHRI
PhD (U.O.No. 15244/2019/Admn)
Kerala is witnessing an increased political participation of women in the form of more female candidacy, more women in ministerial positions and more significantly as increased vote share in the elections. The news media in the state have also seen an exponential growth by becoming a major source of political information aiding in the political process of the state. This study aims to find out how much the news media of the state have played in this transformation of women in their political sphere.
For meeting the goals of the study, the news media usage pattern of women in Kerala and the role of news media consumption on the core elements of democratic engagement such as political efficacy, political participation and political awareness would be analysed. The study will adopt a mixed methodology for data collection. The work is expected to be completed by October 2023.